Blink and you'll miss it
When I first moved to Chicago, I took the el everywhere. Then a few years later, I got a car, so I was a driver. Now, I’m taking the el again (gas is expensive, save the world etc). It was a shock to see that, as the el moves underground, there are video advertisements projected on the wall between stops. On the blue line, a red and white Target commercial runs between Washington and Madison, Madison and Jackson. When did those start? When did that become the norm?
Comments
Yeah I saw that too. I never take blue line anymore, and I was so surprised that I just gaped and pointed, and the old lady next to me tried to refuse to look.
Posted by: pato | September 20, 2005 11:55 AM
They appeared in June, I believe. They're not actually videos, oddly. They're lit, single image panels. So when your car is going by, you're sort of "animating" them by scrolling past. I think they're cool, strange and spooky, like out of an anime flick or something. Kind of ruins it that they're for SUVs, etc., though.
Posted by: Jonny Mess | September 20, 2005 12:51 PM
those must be new! i haven't seen them yet!
Posted by: carolyn | September 20, 2005 2:29 PM
the word is "lenticulated"
Posted by: pato | September 21, 2005 9:19 AM